Forget digital transformation – brands need to disrupt themselves
Every couple of years marketers seem to adopt a word and then beat it to death, talking about it to clients and prospects at every opportunity.I am as guilty of this as the next person. Over the last...
View ArticleWhy are people not 'interested' in companies any more?
Twenty years ago the average amount of time somebody held shares in a company was four years. Today it is just 22 seconds*. When you consider that the definition of a share is “a unit of ownership...
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